I. Прочтите и письменно переведите текст.

II. Ответьте письменно на вопросы:

III. Преобразуйте предложения. Замените действительный залог страдательным. Выполните письменный перевод предложений.

IV. Закончите предложения, выполните письменный перевод, укажите временную форму страдательного залога.

V. Составьте 10 предложений, используя страдательный залог. Выполните их письменный перевод.

VI. Закончите предложения, преобразовав прямую речь в косвенную.

VII. Раскройте скобки, употребляя глаголы в требующемся времени. Обратите внимание на 'согласование времен. Выполните письменный перевод предложений.

VIII. Составьте сложноподчинённое предложение из двух простых, используя who / that / which. Письменно переведите предложения.

IX Переведите предложения, обращая внимание на конструкцию ''сложное дополнение"

I. Прочтите и письменно переведите текст.

MANAGING THE FUTURE

What does it mean "managing the future?" It means paying attention to the past, to the present, and to the past and current patterns of change in the world around you. In managing the future, understanding and initiating action are top priorities. Constant innovation and improvement are valuable action steps. Relying solely on the past is neither possible nor good business. Using a past orientation results in missing opportunities and not keeping up with changes in today's emphasis on the customer. The past-oriented manager wants to attract and retain customers, butt focuses on other parts of the business: the accounting system, tax laws, the source and flow of available raw materials.

One future-oriented company that respects and has learned from the past and appreciates its founder is McDonald's. This fast-food firm knows that the past can't be repeated. This firm is in constant search of innovations to remain competitive, to build on its past reputation, and to improve its position in holding off more and more competitors. McDonald's innovations include the Big Mag, the Egg McMuffin, etc.

McDonald's keeps innovating and improving and learns from the past because it can't afford to be lazy and nonresponsive. Thecompetition is too fierce add opportunistic. Thefirm. responds to its changing and internal environment with new products, environmentally firiendly waste products, improved service and better ways of doing business. Whether McDonald's Corporation founder Ray Kroc ever studied or considered the historical roots ofmanagement it's known.

However, by reviewing Kroc's style and strategies, we get the impression that he used, tghe4 past as a way of learning how to manage his and McDonald's future. Kroc was an innovator who favored taking action to stay ahead of the competition. The firm's history clearly shows that his insistence on quality has become a part of McDonald's internal cultural fabric.

Примечаний нет.